Marketing Student Lands $12K Grant

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Michelle Frain Muldoon

Michelle Frain Muldoon

Michelle Frain Muldoon, a Master of Science in Marketing candidate at the Carey Business School, received a $12,000 Career Development Grant for 2016-17 from the American Association of University Women.

The grants from the Washington, D.C.-based AAUW assist women who intend to advance in or change their careers or re-enter the workforce. Through her training at Carey, Muldoon aims to acquire the tools to develop new and innovative business solutions to some of the world’s most pressing problems – including gender equity, poverty, food insecurity, and environmental degradation. Her focus is on historically excluded people in developing and underserved areas. Those areas include the United States (for example, the Deep South, Appalachia, and Native American communities) and regions abroad such as West Africa, the Middle East, and North Africa, and Haiti.

“I started my career as a Peace Corps Small Business Development Volunteer 20 years ago, and I’m seeing the same problems today that I saw then,” says Muldoon, who is on course to graduate in May 2017. “In markets around the world, and in the United States as well, we need new and innovative approaches that can illustrate the benefits of a social enterprise model, to create shared wealth, corporate and stakeholder accountability, and economically sustainable models that grow resilience.”

While pursuing her degree, Muldoon has worked as an independent business consultant who provides a range of marketing services, including research, marketing strategy, and proposal writing, for social enterprise projects that seek economically sustainable social change. She recently launched her own woman- and minority owned small business to have the freedom to choose projects both domestically and internationally that align with her values and vision.

“I am thrilled to receive this award and direct it toward my attaining a graduate degree in marketing,” says Muldoon, 44, who is multilingual and has lived on four continents. “At Carey, [I have studied] topics such as new product development, market channels, digital marketing, and pricing in order to work toward making the world a better place and to provide an alternative view to conventional economic approaches that are often unsustainable.”

For the 2016–17 academic year, the AAUW awarded a total of $3.7 million through six fellowships and grants programs to more than 230 scholars, research projects, and programs promoting education and equity for women and girls. AAUW is one of the world’s leading supporters of graduate women’s education, having awarded more than $100 million in fellowships, grants, and awards to 12,000 women from more than 140 countries since 1888.

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