To begin comprehending how much the Carey Business School has grown in a relatively short time, consider its reach to date. Through a variety of innovative academic programs, student recruitment efforts, alumni initiatives, faculty appearances in earned media, and other endeavors, Carey has moved swiftly to establish itself as an institution of global impact.
When Lindsay McQuaid (Global MBA ’13) was looking for a business school, Carey’s global program jumped out. In particular, the Innovation for Humanity (known as I4H) course drew her attention; no other business school offered such in-depth, hands-on experiences in other parts of the world.
“I loved the fact that I4H was an intensive, working, on-the-ground project,” says McQuaid (right), who majored in anthropology and peace studies as an undergraduate. “It showed a commitment to that real experience, not just observing. I wanted to do something.”
I4H – a requirement in the full-time Global MBA program – is a yearlong course on the role of social entrepreneurs in community development. Students spend the fall semester of their first year researching emerging markets and underserved populations, as well as the challenges businesses may experience in developing nations. During the January intersession, teams of students spend three weeks at an organization or company in a developing country – a hospital, educational foundation, or energy facility, for example – observing and analyzing their hosts’ business challenges. By the end of the spring semester, each team completes a report presenting recommendations to its sponsor.
Since the GMBA program’s launch in 2010, more than 450 students have completed the I4H course, working on projects in the U.S. and about a half-dozen different countries in Asia, Africa, and South America. The course is intended to get students thinking about the markets of the future, says Bonnie Robeson, a Carey senior lecturer who has led I4H student teams to India for the past six years. By supporting education and employment to help move people out of poverty and into the middle class, students are helping to improve people’s quality of life and create demand for goods and services.
“What if we could get more people to join in a functioning economy?” Robeson asks. “Once they have a job and make money, they can buy better food, get healthier, go to the doctor, and get eyeglasses. Then they can see, and then they can work.”
“I4H showed a commitment to that real experience, not just observing. I wanted to do something.”
— Lindsay McQuaid
One recent project helped a company selling and repairing solar lanterns to develop a payment plan that would make the product affordable. The lanterns enable children in rural areas to do homework at night while adults create handicrafts or check on livestock, minus the health and safety issues posed by kerosene.
“We don’t just want [Carey students and graduates] to be entrepreneurs, but social entrepreneurs helping all of society,” Robeson says. “It’s a different way of thinking; we’re turning things upside down. There are projects where we are helping to grow an economy and provide an opportunity for people at the bottom of the pyramid.”
McQuaid and her teammates helped to develop a new marketing and outreach plan for a Peruvian cancer foundation that helps kids afford treatment. The experience has helped in her current role managing an Oregon-based team implementing software in outpatient rehab organizations. Innovation for Humanity gave her an awareness of differences in culture and communication styles – whether across national boundaries or between offices in urban and rural America.
Most of all, I4H opened up McQuaid’s sense of what is possible for her, showing her more about the world she lives in and giving her tools to engage with it. “It made the world feel smaller in a really good way,” she says.
— Rachel Wallach
Social Media Growth
Increase in Facebook fans, from 3,000 in April 2013 to 23,000 in October 2016.
That’s More Facebook fans than JHU’s schools of engineering, nursing, and education combined
Increase in Twitter followers, from 1,000 in April 2013 to 3,300 in October 2016.
YouTube subscribers, 295,000 views
Followers on Chinese Platform Weibo
China and Beyond
About 40 percent of Carey Business School students are from China. Carey has made a concerted effort to reach out to this essential constituency through the use of Chinese social media, the hiring of a Chinese-based public relations firm, and trips by the dean and other school leaders to student events in Beijing and Shanghai in 2014, 2015, and 2016. Additionally, in 2014, the school appointed an inaugural Assistant Dean for Global Collaboration who is based in Beijing and whose duties include meeting leaders of Chinese universities, recruiting prospective students, developing strong relationships with employers, engaging Carey alumni, and attracting philanthropic prospects.
Meanwhile, the Carey admissions office has been building its presence in other markets overseas, including India and Latin America. In recent years it has held recruitment events in New Delhi, Mumbai, and Hyderabad in India; in Sao Paolo, Brazil; Lima, Peru; Buenos Aires, Argentina; and Bogota, Colombia.
Meet the Press: Carey in the Media
Carey academic programs have extended their reach through online education since the introduction two years ago of an online Certificate in the Business of Health Care. Starting in fall 2015, Flexible MBA students were given the option of pursuing their degree online, in the classroom, or through a combination of both. The school also has introduced online instruction for part-time students in the MS in Finance and MS in Health Care Management programs. About 450 students, from Brazil to Baltimore, Texas to Taiwan, Indiana to India, take Carey courses online.
Close to Home
Students in Carey’s CityLab course, led by Associate Professor Lindsay Thompson, have worked since 2012 to bring “humanity in mind” business solutions to underserved communities in Baltimore and Washington, D.C. Among them are the Barclay neighborhood south of JHU’s Homewood campus, the Jonestown community next door to Harbor East, and the Ward 5 area of D.C. For one of their projects in Jonestown, CityLab students contributed business expertise toward the restoration of the historic Carroll Mansion (above), home of Declaration of Independence signer Charles Carroll.
Besides the international partnerships developed through the Innovation for Humanity course, Carey also supplies a module for the Frankfurt School of Finance and Management’s MBA in International Health Care Management program and has an agreement with the National University of Singapore to encourage research and academic collaboration.